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"Digital Marketing: uniting performance and branding"
In the 4 years since we started working with marketers, we have witnessed many online retailers change their communication strategies. Normally driven by performance, we are seeing more and more advertising campaigns being driven by branding objectives. Usually related to offline players'communication, their brand image nowdays becomes more significance.
Uniting performance and branding? It works!
Discover Frederic Courtin's - Sales Director France by Adventori - article, published on Lengow's blog.