The future of advertising: Personalisation [German News]

"Warum in der Personaliserten Werbung die Zukunft Liegt" 

How can personalisation boost the campaign-performances? What are the best practices to adopt, to combine creativity and relevance for the user? 

Ludivine Vitet, ADventori's DACH Country Manager, gives a the keys to succes. An article published in Adzine. 

See online  See the paper capture