"GEOLOCATION IN DIGITAL ADVERTISING : HOW DOES IT WORK?"  INTERVIEW OF CAROLE ELLOUK

” The Programmatic Society “, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.

Meet Carole Ellouk, Deputy CEO of ADventori, during the episode :

« GEOLOCATION IN DIGITAL ADVERTISING : HOW DOES IT WORK? ? »

As mobile devices are at the heart of the digital consumer experience, the concept of geolocation is increasingly at the heart of audience and customer acquisition strategies. But what is behind this concept of geolocation which is set top develop more and more strongly with the advent of 5G and connected objects?