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” The Programmatic Society“, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.
Meet Pierre-Antoine Durgeat, President of ADventori, during the episode:
"THE ADSERVER NEW GUARANTEE OF ADVERTISER'S INDEPENDENCE?"
What if, after the DMP (Data Management Platform), after the DSP (Demand Side Platform), the real guarantee of advertisers' independence in terms of media buying tools was the adserver? At the heart of advertising distribution since the origins of Internet media, the adserver could well be, in the very near future, the core of the reactor of advertising operations self-managed by the advertiser.
Subtitled in English