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” The Programmatic Society“, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.
Meet Carole Ellouk, Deputy CEO of ADventori, during the episode:
"The travel sector and programmatic: state of the art"
The Travel sector is one of the sectors for which digital marketing is central to its development.
- Are there any specific characteristics of the travel sector in the field of digital marketing?
- How is data used by the travel sector?
- What are the performance criteria for the travel sector in a digital advertising campaign?
Subtitled in English