Campaign Bébé 9

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Objectives

Acquisition campaign, contextualized on Leboncoin.

Drive-to-Store.

5 formats : IAB, mobile & native.

Scenario

Contextualisation on Leboncoin.

The banner will be adapted depending on the user’s search on Leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…).

  The picture and offer correspond to the user’s search.

  The closest Bébé9 retailers.

Data used

Leboncoin Data Search
Keywords list / Corresponding offers
Geolocation
Points of sale address
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