Campaign McDonlad's Mc Café

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Objectives

Acquisition and branding campaigns on mobile, mobile web and in-app.

Scenario

Banners and interstitials display different teasers and products depending on :

The day of the week.

The hour of the day, directly integrated into the advertising.

Data used

Wording & Visuels
Dates & hours of the day
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DCO banners

picto mégaphone

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