Campaign Hyundai

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Objectives

Contextualization campaign on the “Leboncoin” website in order to highlight Hyundai’s new Tuscon model and offer test drives in dealerships for the Open Days.

Scenario

The user searches for a used car on LeBonCoin and is geolocated. When clicking on the banner, he is redirected to a landing page that offers him to carry out a test in the dealership closest to his home.

Data used

Geolocation of user based on searched location and/or IP address
Wording & visuals
Advertiser data : CRM
Dealerships location, opening hours
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