See and measure each impression.
Understand and control its digital ecosystem.
Organize and centralize its partners.
Connect data, media and creative.
Personalize and centralize messages for easy updates.
Apply its business priorities.
Protect its data and campaign history.
Decathlon is France’s leading sports goods retailer. This year, the company turned to ADventori for advice and technological solutions for advertising its many offers and promotional campaigns throughout the year.
By working closely with ADventori, Decathlon has successfully achieved its objective of personalizing its message to tailor its products and services to its online customers. The goal is to offer products that closely match the requirements of consumers and their environment, while also communicating key promotional events and sales campaigns.
Decathlon presented us with 2 major challenges : they wanted to streamline creative production costs while simplifying their online campaign launches.
DCO allows us to deliver the most relevant message to each of our targets, but also to gain agility and optimize all our actions on a daily basis. 
Elodie Lukaszka, Traffic Manager
ADventori has addressed Decathlon’s strategic challenges by providing expertise and advice through service-based modules :
Providing a dedicated team to support and execute Decathlon’s campaigns.
Organizing training and workshops to discuss working methods and setting up of campaigns.
Implementing and configuring tools to improve daily workflow with, for example, shared access to personalized and interactive backwards planning, showing how campaigns are progressing in real time.
Designing a meta-template for creatives.
Implementing DCO campaigns, integrating first-party data flows.
Carrying out quarterly reviews of campaign statistics.
Having our ad server in-house is key for Decathlon. The point of the control of our activations and their result is essential. ADventori has been working with us for several years now on these issues.
