Campaign Ralph Lauren

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Objectives

Acquisition campaign in 3 countries (France, UK, Germany) to promote their new winter product catalog.

Scenario

A general banner is displayed in 5 different formats and 3 different languages (French, English, German).

Once the user is geolocated, the banner displays the name of the town, the day's weather forecast icon, the temperature and highlights products corresponding to this information.

Data used

Weather
Geolocation
Product catalog
Languages
Advertiser data : wording
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