Campaign Universal

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Objectives

picto cible Multi-device video acquisition campaign: web, mobile & tablet.

picto cible Promoting movie “Comme des Bêtes 2”, released in cinemas on July 31, 2019.

Scenario

In order to maximize the teasing of the film's trailers, the DCO made it possible to vary the content offered to the Internet user. Several videos are displayed at each exhibition.

The campaign included two different video formats:

picto cible 30 seconds for the pre-launch phase.

picto cible 6 seconds for the post-launch phase.

Data used

ADventori’s site tracker
DMP Data
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DCO banners

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