Campaign Disneyland Paris

Objectives

The objective is to create a comprehensive campaign across Europe, aimed at promoting Disneyland Paris in multiple languages.

Scenario

The campaign is carried out in 13 countries with a wide range of possible scenarios. Each scenario is adapted to be presented in all languages of the target countries, using 17 different formats.

These scenarios highlight various events at the park, such as:

  The 30th anniversary of Disneyland Paris.

  The new themed areas and their attractions.

  Promotional offers for tickets and all-inclusive stays.

Data used

Wording and visuals
Geolocation
Disney feeds

DCO banners

picto mégaphone

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